Kraft Foods Group Inc KRFT.O still dominates the category, but the battle for the hearts and minds of American mac-and-cheese lovers may become a new front in a running war in the $360 billion U.S. Sales of macaroni and cheese are growing as busy Americans look for convenient and inexpensive meal options and older consumers indulge in the comfort foods of their youth. “But the ability to make it just a little bit better, and the color that I can believe comes somewhat naturally is good.” “I’m fully aware that it is not a health food,” said Godschalk, of Annie’s macaroni and cheese product. Now she buys Annie's organic version in bulk at Costco Wholesale Corp COST.O. ![]() Zenobia Godschalk, an Atlanta mother of two young boys, stopped buying Kraft's "mac and cheese" after reading its complicated ingredient list. ![]() Kraft macaroni and cheese products are seen on the shelf at a grocery store in Washington, May 3, 2012.
0 Comments
Leave a Reply. |